Professional Headshots, Portraits and Personal Branding
Why are professional headshots so important?
It is beneficial to use professional headshots of your employees on your website. This allows the client to know exactly who to look and ask for. This also takes away any form of awkwardness upon in-person introduction.
Like a good headshot, a good team photo is good to have on the website as this reflects your business ethos.
Two different types of photos can be done here.
One is called the "Formal Business Headshot". These are usually placed on a transparent or plain white background.
The second one will generally include some of the office environment. They are called "Environmental Business Portraits". These have a wider variety of poses and expressions.
Content Photography
This is where we include photos used on your website and socials.
Too often, we see businesses use stock images to fill the blank spaces on their website and in the general posts on their social media.
Maybe you never got around to replacing them with photos of real employees in your business environment.
Why should you use office lifestyle photos?
These are essential to give your client an authentic feel for your company. It also allows them to become familiar with the setup and helps them feel at ease when they have an appointment.
As we call them, it is good to include "Atmosphere Shots" as well, as these are helpful to tell your story.
Product Photography
Any business with products needs to share images online, either on an online shop or on social media. Having professional quality product photos to use is essential to ensure your business stands out from the crowd.
For lifestyle product photography, we will prepare a mood board to ensure that the photos align with your brand, and we will look at lighting, background, models, and props.
Another industry favorite is having the photos taken in a lightbox. When processing the images, they are carefully cut out and put onto a transparent background. This allows the client to use the product photos in advertisements and in other ways where no background is needed.
How will we know the different products when the processing is complete?
While photographing the products, we require a product list and one or two employees to help with the process.
When editing, we then take the product list and name the images accordingly. At the end, you will receive an online gallery with products named as you have them in your system.
Event Photography
The photos afterward are an essential aspect of any event. I move seamlessly and unseen to capture the event's special moments that are once-in-a-lifetime experiences.
These images can be used to great effect on your website and social media platforms.
We have done different events, from team buildings to year-end functions, workshops to social gatherings, and anything in between.